Don’t Play Yourself: Social Media Tips from Luvvie Ajayi

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Want to get the most out of social media? Follow these five basic rules…

Growing up, we were told to “never judge a book by its cover.” Right?

Well, forget what your mama told you because award-winning writer Luvvie Ajayi is doing plenty of that in her new book, I’m Judging You: The Do Better Manual. But she insists it’s for our [and her] own good.

“I called the book, ‘I’m Judging You’ because it’s true, I am judging everyone, but I’m also judging myself,” Ajayi says. “We all can and should do better.”

The truth is we all could use a little tough love, and when it comes to throwing some necessary shade, Ajayi doesn’t disappoint.

Ajayi’s debut book is packed with hilarious essays that tackle everything from race and culture to downright bad behavior, i.e. posting casket pictures. Oh, and hashtag abusers and over sharers? She’s coming for y’all, too!

Learning to communicate effectively on social media is key in this digital age—which is why Ajayi dedicated an entire section of the book to proper social media etiquette. A simple tweet or Facebook post can spark a movement, i.e. #BlackLivesMatter. As someone who was an early adopter of Facebook and Twitter and started blogging before it became everyone’s dream job, Ajayi understands this.

Want to get the most out of social media? Follow these five basic rules from the technology connoisseur herself.

1) Make sure your online persona matches who you are in real life.

If you’re not sarcastic and witty on a regular basis, don’t pretend to be online. “However you come across on social media should be pretty authentic of who you are in real life unless you have a satire account,” Ajayi says. In the words of Lauryn Hill, “It could all be so simple.” In other words: Do you boo boo.

2) Don’t randomly tweet people links to your work.

A little self-promotion never hurt anyone, but sending strangers links to your work is a no-no. “It’s like walking into a conference room and stuffing your business card into somebody’s hand before you even say ‘Hi’ and introduce yourself,” Ajayi says. Don’t be that person. If your goal is to get on someone’s radar by continuously tweeting them, you could end up on their blocked list instead. Is that what you want? We didn’t think so.

Read more of my latest piece for Jetmag.com [here].

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