Nneka Brown Helps Students Go B(l)ack to School in Style

innovative-supplies

Nneka Brown is on her way to becoming a high school history teacher, but the 27-year-old CEO, single mom and army veteran is also busy making history of her own.

By now, you probably heard all about the collection of Black-themed school supplies that sold out in 24 hours.

Innovative Supplies is the company that’s shaking up things in online retail and Nneka Brown is the woman behind it.

When Jetmag.com caught up with Nneka Brown recently, she and her small-but-dedicated team were in the middle of shipping out more than 8,500 notebooks to customers who were anxiously awaiting their orders.

A self-proclaimed history buff, Brown says the idea came as she was gearing up for her first semester at Columbus State University in Columbus, Ga. after spending nine years in the military and being deployed overseas twice.

“I always liked back to school supplies and now that I’m going to school, I felt it was important to get the right tools that would help me throughout the semester. One of the tools would be notebooks, but when you go into the store, there’s not much to choose from,” Brown says. “So, I created a couple concepts in my mind and I had them produced and I was blown away by how good they looked. I knew this was something that other people would love as well.”

And she was right.

So many orders came pouring in that Brown had to press pause after just 24 hours.

In case you missed it: The notebooks depicted iconic Civil Rights leaders, such as Martin Luther King Jr., along with the #BlackLivesMatter movement featuring the late rapper Tupac Shakur rocking an “I Am Sandra Bland” T-shirt with a sprinkle of pop culture, including the hilarious Michael Jordan crying meme.

higher-and-higher-notebook

The “Be Unique” and “Higher and Higher” notebooks instantly became customer favorites, selling 4,600 units combined.

Read more of my latest piece for Jetmag.com [here].

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