Tag Archives: Craig David

Why Craig David’s ‘Born To Do It’ Is Still A Gem 18 Years Later

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Credit: Apple Music

R&B music was at its prime throughout the ‘90s with then-emerging acts, including Aaliyah, Brandy, Monica, Mýa, Destiny’s Child, Usher, Boyz II Men and Jodeci, working their heads off to keep the genre exciting and fresh. Quincy Jones enlisted Teddy Riley to work his new jack swing magic on the late Michael Jackson’s Dangerous album (e.g. “Remember the Time” and “Jam”) in 1991, marking the King of Pop’s foray into more of an urban sound. After ruling the ‘80s, Whitney Houston transitioned into the ‘90s seamlessly with the help of Kenny “Babyface” Edmonds, who co-wrote the No. 1 hit, “I’m Your Baby Tonight.” A new generation of rising superstars forced veteran performers to take notes.

As 2000 ushered in a new millennium, British R&B singers wanted in on the excitement as well, but they had their own unique musical style to offer– enter Craig David’s Born to Do It, which fused R&B with England’s distinctive garage beats. Selling upwards of 8 million copies worldwide, the 12-track LP went on to become the fastest-selling debut album by a British male solo act. Just nine years ago, MTV UK viewers voted Born to Do It as the greatest album of all time behind MJ’s Thriller.

Nearly 20 years after its release, Born to Do It holds more relevance than ever before. Insert Drake’s vulnerability on “Find Your Love” (2010) or the intricate lyrical rhythm on Ed Sheeran’s “Shape Of You” (2017). Justin Bieber’s “Recovery” (2013) borrows from “Fill Me In,” the lead single off Born to Do It.

The Born to Do It title was inspired by a quote in the classic 1971 film, Willy Wonka & the Chocolate Factory, but it also presented David as the next big breakout star.

Read more of my latest article for Vibe [here].

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